Motorsport Meets Sound Innovation: Loop to Become First-Ever Earplug Partner of McLaren Racing

PRESS RELEASE 

New McLaren Formula 1 Team x Loop Switch™ 2 earplugs combine precision engineering with sound innovation to enhance off-track performance and recovery 

McLaren Racing, one of the most storied teams in Formula 1 history, and Loop, the Belgian sound innovation company, have unveiled a groundbreaking collaboration in the pursuit of performance excellence. 

The partnership introduces the McLaren Formula 1 Team x Loop Switch™ 2, designed to give team members precise control over their sound environment. With three distinct volume modes, these innovative earplugs help optimize focus and recovery during the demanding Formula 1 season. That’s why McLaren has partnered with Loop as its first-ever official earplug partner – showing how precise sound control can be a vital tool for elite performance. 

The McLaren Formula 1 Team x Loop Switch™ 2 

 F1 fans will have access to the same sound innovation technology used by McLaren Racing. The limited-edition McLaren Formula 1 Team x Loop Switch™ 2 features McLaren's signature papaya colorway and offers 3 different modes of passive noise reduction to deliver comfort, clarity, and control – no matter where the day takes you.  

And here’s the best part: they’re not just for the McLaren F1 Team. Fans and everyday users can now access the same cutting-edge acoustic technology, transforming how they experience and manage sound in any setting. 

  • Quiet Mode (26 dB SNR) – Delivers maximum focus for intense concentration and tranquil recovery, whether you're analyzing data or recharging between events. 

  • Experience Mode (23 dB SNR) – Preserves the thrill and atmosphere while protecting your ears, keeping you present and engaged at live events. 

  • Engage Mode (20 dB SNR) – Filters background noise while maintaining conversational clarity—perfect for meetings or social environments. 

Whether traveling, studying, or elevating your daily performance, the McLaren Formula 1 Team x Loop Switch™ 2 puts the user in control of their acoustic environment – no batteries or charging required. 

 

Perfect for Race Day – and Beyond 

From the high-octane world of Formula 1 to peak daily performance, the McLaren Formula 1 Team x Loop Switch™ 2 empowers you to optimize your sound environment. This precision-engineered tool enhances focus and clarity across multiple environments: 

  • Live events – Immerse yourself in the energy while maintaining perfect acoustic balance 

  • Focus sessions – Create your ideal environment for deep concentration 

  • Travel – Transform noisy journeys into productive or peaceful experiences 

  • Active lifestyle – Stay in your performance zone, whether training or competing 

 

"At Loop, we're revolutionizing how people harness sound to unlock their full potential. This partnership with McLaren Racing combines our shared commitment to precision and performance, creating an innovative solution that inspires excellence in every environment." – Dimitri O, Loop Co-Founder 

"The partnership with Loop embodies our commitment to performance and giving our team every advantage. Both Loop Earplugs and McLaren Racing share a passion for precision design and this collaboration brings something truly unique to both our team and our fans."  - Matt Dennington, Co-Chief Commercial Officer, McLaren Racing 

 

Availability The McLaren Formula 1 Team x Loop Switch™ 2 (Limited Edition) launches March 27, 2025, for €59.95 / $64.95 at: 

 

Download all imagery here.

 

About Loop

Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 13 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam, New York, and San Francisco, Loop employs a diverse team of over 250 full-time staff. 

About McLaren Racing 

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, 189 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.   

McLaren Racing competes across five racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team with drivers Sam Bird and Taylor Barnard, and F1 Academy with Rodin Motorsport and Driver Development programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow with Lucas Blakeley, Wilson Hughes and Alfie Butcher. 

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.  

 

PRESS CONTACT 

Sayrade Vandermeersch 
press@loopearplugs.com

 

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