Loop Earplugs and Tomorrowland kick off third year of stigma-busting collab with showstopping co-branded earplugs for live music lovers
Loop Earplugs empowers millions around the world to live life at their volume. And this year, Tomorrowland invites visitors to celebrate the magic of ‘life’. Together, the trailblazers in lifestyle tech and live music are joining forces to make design-led hearing protection a fashion must-have and a festival no-brainer.
Feel the rhythm, spread the word
Loop’s collaboration with Tomorrowland helps spread a vital message to live music lovers around the world: protecting your hearing no longer means compromising on sound quality. This is a timely message, as awareness around hearing protection skyrockets across all age brackets globally.
‘Tomorrowland is a huge part of my experience as a live music-lover,’ says Loop co-founder Dimitri O, ‘and it’s an honor and a privilege to team up with them once again to spread awareness and improve festival experiences for people around the world.’
According to the World Health Organization, 1.1 billion young people are at risk of hearing loss due to exposure to unhealthy volume levels. In the US alone, 3 in 5 people experience ringing ears after going out – and the majority think that’s normal. Luckily, most people say they’d wear earplugs designed and delivered by a ‘cool’ brand.
Live out loud with Loop x Tomorrowland Experience 2 earplugs
Loop and Tomorrowland have responded to stigmas around hearing protection with a show-stopping, limited-edition set of Loop x Tomorrowland Experience 2 earplugs – following the brand’s recent next-gen product update that delivers increased comfort and a better in-ear fit.
With up to 17 dB of coverage, the set provides flat attenuation – meaning equal volume protection across the audible sound spectrum without impacting sound quality. The classic Loop Experience earplug design pops with dreamlike Tomorrowland colors – Black and Purple – and awe-inspiring packaging to ensure the live-music magic commences at unboxing.
Live that festival-lover life
Loop Earplugs is a global change-driver that makes it possible to prioritize health and wellness without compromising on comfort or fashion. The brand also works proactively to shift attitudes, educate consumers and remove the stigma around hearing protection.
‘Loop and Tomorrowland are a powerful combination,’ says co-founder Maarten Bodewes, ‘because they bring the world of festival life and the world of design-led wellness into the same conversation.’
The Loop x Tomorrowland Experience 2 earplugs will be available for purchase from May 21st for ($39.95/€34,95), online at loopearplugs.com and onsite at the Loop Earplugs booth at Tomorrowland Festival in Boom, Belgium.
ABOUT LOOP EARPLUGS
Loop is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Like sunglasses for your ears. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016 and it’s been making waves ever since.
The New York Times has named Loop ‘the best earplugs for concerts.’ The company has sold 8 million earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises over 250 full-time employees, with a majority working in Antwerp, Belgium and others at hubs in Amsterdam, New York and Shanghai China.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE). https://www.loopearplugs.com/
ABOUT TOMORROWLAND
Tomorrowland was first organized in 2005 and has since grown into one of the most popular and iconic music festivals in the world. The festival is held every summer at the beautiful recreational estate De Schorre in Boom, Belgium.
The fairytale and magical setting includes 15 stages and last year welcomed more than 450,000 People of Tomorrow. The 18th edition of Tomorrowland in 2024 will take place from July 19 to July 29. More info: www.tomorrowland.be
PRESS CONTACT
Sayrade Vandermeersch
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+32 476 88 15 77