PRESS RELEASE
Loop, the award-winning earwear brand, introduces Loop Dream™, its first earplugs designed for sleep.
“At Loop, we’re revolutionizing earwear with cutting-edge technology and design,” says Loop co-founder Maarten Bodewes. “Loop Dream empowers people to take control of their sleep environment by reducing noise in the most effective and comfortable way possible.”
Every element of Loop Dream’s innovative design has been specially engineered for maximum sleep comfort. Its standout feature is an innovative oval ear tip, made from dual layers of memory foam and soft silicone, which mirrors the ear's shape for an optimal fit. The brand's iconic round loop has been re-engineered to distribute pressure across a smaller surface area and coated with flexible silicone, enhancing comfort for side sleepers. A thinner, oval-shaped nozzle further reduces pressure in the ear canal.
Loop Dream also provides the highest noise reduction in the Loop range at 27 dB (SNR), ensuring a peaceful sleeping environment. Studies have shown that even low-level noises (33 dB, like a loud whisper) can negatively impact sleep quality, and that slightly more moderate sounds while moderate sounds (48 dB, like modest rainfall) can still wake us upi. Loop Dream effectively dampens these noises and more, while countering the chronic poor sleep that can increase cardiovascular diseases, type 2 diabetes, and obesity.
"Loop Dream emerged from our global community's desire for sleep-specific earplugs," says Loop co-founder Dimitri O. "We've answered with an innovative and stylish solution that supports the quality sleep vital for peak health and performance."
Available in Black, Lilac, and Peach, Loop Dream includes a new spacious Carry Case with a non-slip grip bottom for easy bedside storage.
With the launch of Loop Dream, Loop expands its critically acclaimed collection of earplugs, which includes Loop Quiet, Loop Switch, Experience, Engage, and Engage Kids, as well as accessories.
Loop Dream, available from October 8, 2024, $49,95 at loopearplugs.com
Download all imagery here.
ABOUT LOOP
Loop is a leading Belgian lifestyle brand that empowers people to live life at their volume with innovative and stylish earwear that enhances health and well-being – think sunglasses for your ears. Founded by Maarten Bodewes and Dimitri O in 2016, Loop has been making waves since, recently securing the No 18 spot on Fast Company’s Most Innovative Companies 2024 list.
Loop’s groundbreaking earplugs have won multiple awards, including Red Dot Design Awards in 2023 and 2024, and garnered acclaim from the likes of Rolling Stone, Wired, and The New York Times, which named Loop “the best earplugs for concerts.”
With over 10 million earplugs sold globally, Loop enjoys robust sales in the US and a presence in over 150 countries. The company’s team of 300+ international employees operates from headquarters in Antwerp, and hubs in Amsterdam, New York, San Francisco, and Shanghai.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).
PRESS CONTACT
Sayrade Vandermeersch
[email protected]
