PRESS RELEASE
With the release of new colors, a seasonal collection and the company’s most technically ambitious earplug to date, Loop doubles down on its vision of making earwear the new sunglasses: lifestyle-driven fashion accessories that improve health and well-being.
Earwear is evolving
In a world full of big, beautiful, messy, overwhelming, overstimulating and sometimes unhealthy sounds, Loop cuts through the noise with innovative and fashion-forward solutions. Comfortable earwear that empowers everyone to manage sound and prioritize style in a way that suits them.
Loop customers can choose from a growing range of purpose-designed earplugs that put them in control and support focus, better sleep, travel, parenting, live music, those with noise sensitivity and now, for the first time, all the transitional moments in between.
A major brand moment
The hero product for this set of releases is the groundbreaking Loop Switch, which enables users to effortlessly shift between multiple coverage modes – Engage, Experience and Quiet. The pair comes in Black, Blue, Pink and White duo-tone color options.
Loop is also revamping its core range with an update to all 12 existing colorways. The same products loved by millions, available in a fresh and on-trend palette of colors. A new and improved Carry Case is also coming for all products, designed to cradle each Loop model in a color-matched case that can be attached to keychains for on-the-go use.
Finally, the forthcoming Loop Equinox Collection, the seasonal follow-up to last spring’s best-selling Solstice Collection, will also launch. Three limited-edition, neon colorways will be available for Engage, Experience and Quiet earplugs, with special packaging and matching Carry Cases.
Loop is leveling up
From initial product design to the final unboxing, Loop takes every user touchpoint into account. With this revamp, the brand is also updating all its packaging as part of an unwavering commitment to fully integrated product design and unparalleled user experiences.
‘We’re writing the narrative about fashion-forward earwear,’ says Loop’s Head of Brand, Natalie Lefever. ‘We take our leadership role seriously – which is why we’re obsessed with improving every touchpoint of our customers’ experiences.’
With this update comes the release of a new and improved Carry Case for all products. Designed to cradle each specific Loop in a color-matched case that can be easily attached to keychains for on-the-go use.
Releases will commence from October 10th, exclusively at www.loopearplugs.com.
About Loop
Loop is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Like sunglasses for your ears. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016 and it’s been making waves ever since. The New York Times has named Loop ‘the best earplugs for concerts.’ The company has sold over 5 million earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises over 200 full-time employees, with a majority working in Antwerp and others at hubs in Amsterdam, New York and Shanghai China.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).
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PRESS CONTACT
Sayrade Vandermeersch
[email protected]
+32 476 88 15 77
Loop Quiet in Mint.
Loop Quiet in Violet
Loop Experience in Gold.
Loop Engage Plus in Rose.
Loop Switch in White 
Loop Switch in Blue.