Press Release - Loop’s imagining a brighter future with Kinetic, the brand’s Spring/Summer Seasonal 2024. The collection evokes the indelible optimism and live-out-loud spirit of Y2K fashion, centering earwear as the must-have accessory of the season. With seasonal colors available for Experience, Quiet, Engage and Switch earplugs, along with a Mute pack and the Link carry cord.
Blending past and present
The Kinetic Collection stands at the crossroads of nostalgic Y2K aesthetics and the vibrancy of contemporary fashion and design. Kinetic – which comes from the Greek for ‘movement’ – brings the bright-and-shiny sights and sounds of the late ‘90s good life into the conversation around lifestyle earwear today.
"This collection is our homage to the vibrant motion and saturated colors of late ‘90s design, reimagined for fashion-forward consumers today," shares Loop co-founder Dimitri O. “It's a celebration of all kinds of movement – from work to play, feeling the beat to catching some REM cycles.”
Earwear is the future
Loop's 2024 Spring/Summer Seasonal offers an unprecedently wide range of limited-edition styles: for Switch – available in a seasonal palette for the first time – as well as the recently launched Quiet 2, Engage 2 and Experience 2 – all marked by improved comfort and a better fit. And with a special Mute pack (available separately or as a Plus add-on) and Link carry cord, personal style and on-the-go use are just two more reasons the collection’s perfect for festival season.
Kinetic products come in one of three colors: Lemon Lime, Coral Crush and Bubble Blue. Each piece is designed for seamless integration into everyday looks, festival fashion, nighttime routines and every moment in between.
"The Kinetic collection captures our vision of earwear not just as a practical item but as a key element of personal style," adds Loop co-founder Maarten Bodewes. “We’re inviting everyone to experience the fusion of utility and fashion first-hand.”
Let it move you
The Kinetic Collection will be available for three months from June 4th.
Available at www.loopearplugs.com.
Download all assets here.
About Loop
Loop, founded in 2016 by Maarten Bodewes and Dimitri O, is a brand that stands at the intersection of lifestyle and innovation. With a mission to empower individuals to enjoy life at their own pace, Loop has redefined the concept of earwear, merging fashion-forward design with practicality. Today, Loop continues to inspire with its unique blend of style and functionality, making it a global leader in the earwear market.
Press Contact
Sayrade Vandermeersch
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+32 476 88 15 77
